21 Apr Niftylift Wins Two HAE Awards
Niftylift is celebrating winning both the Product of the Year and Supplier of the Year award categories at the recent Hire Association Europe (HAE) Hire Awards of Excellence 2013. These new awards come ‘hot on the heels’ of Niftylift winning two of The Queen’s Awards for Enterprise last week, one for International Trade and the other for Innovation for its HR17 Hybrid 4×4.
The HAE awards ceremony which took place at The Savoy in London was attended by influential members of Europe’s hire industry to acknowledge the successes of the hirers and suppliers as well as those successful individuals who have helped set the standard within the hire industry.
Product of the Year was awarded to Niftylift’s new HR15 4×4, a super-low-weight 15m access platform with a 4-wheel-drive self propelled base and an efficient Tier 4 Diesel engine. The HR15 4×4 was selected to win the award by an independent judging panel made up of hire industry experts and senior members of relevant trade bodies and associations.
Uniquely, Supplier of the Year is chosen purely on votes from members of the rental industry as a whole and as such represents a meaningful and much-valued peer endorsement of Niftylift and its interactions with its customers.
Tim Ward, UK Sales Manager for Niftylift commented:
“The new HR15 4×4 is the result of years of hire industry experience poured into a world-class product development process. Whether from the point of view of a machine operator or a hire company the HR15 4×4 delivers performance, economy, and most importantly safety and we are very excited that it’s been recognised as Product of the Year.”
Simon Maher, Marketing Manager for Niftylift added:
“We are thrilled to have received these awards and are particularly proud of Supplier of the Year as it recognises the huge effort we put into the entire spectrum of our business. Being voted for by our customers makes it all the more significant and provides a real benchmark with which to measure our future efforts.”
Niftylift would like to thank the HAE, with special mention to Graham Arundell and Stephen Dorricott, for hosting a thoroughly enjoyable event, the independent judging panel for their inspired vision and all those who took the time to vote for Niftylift as Supplier of the Year, we really appreciate it – thank you all.